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Search Engine Optimization (SEO) , is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.
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Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. |
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Step 1
Select Keywords
We choose keywords that are optimal for your site using state-of-the-art software. We also monitor how effective the keywords are in listing your site.
Step 2
Step 3
Analyze Statistics
We will constantly monitor your site statistics and find ways to improve traffic to your site.
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